WAS ambulances: From manufacturing to configuration
From manufacturing to configuration – is that really possible? How Wietmarscher Ambulanz-
Product Management Consulting: Aligning Product Portfolios for Sustainable Success
Goals
Product Management Consulting for Data-Driven Decisions
A dynamic market environment, increasing complexity, and growing demands for product diversity make expert product management consulting indispensable. Using a data-driven approach, Odego helps companies develop products that meet market needs, optimize portfolios, and ensure the long-term success of product development projects.
Services
Services at a Glance
Our product management consulting combines methodological expertise with technical implementation:
- Portfolio analytics to identify revenue and cost-saving opportunities
- IoT data analysis for real-world usage insights
- Building data analytics infrastructure
- Developing customized analytics products such as dashboards and reports
- Developing and implementing generative AI solutions in product management
Phases
Stages of collaboration
In development projects, we provide support starting from the requirements specification phase: We analyze variants, define the modular approach, and model requirements. Throughout the project, we provide analyses on market coverage, CO₂, rollout, and ROI. In product maintenance, we establish a digital variant management system that includes clear roles and processes—for long-term impact in data-driven product management.
With our support, a new generation of industrial trucks was developed—not bigger or faster, but specifically tailored to real-world market needs. The decision was based on IoT data from over 14,000 vehicle deployments. The result: clear competitive advantages, a cost reduction of up to 10% for the main module—and a product that hits the mark.
With our help, the transition from custom manufacturing to a configurable platform was successfully completed. The systematic analysis and modeling of product variants led to greater predictability, reduced development costs, and increased transparency in sales.
We have guided the transition from a time-consuming, manual order processing system to a defined portfolio with a modular framework—serving as the foundation for data-driven product management and AI-powered order clarification.
Read more examples from the industry
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Viega: Avoiding complexity
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Conclusion
Why Odego?
Our combination of analytical depth, technical expertise, and industry-specific know-how makes us a trusted partner in product management consulting. Whether you want to refine your product portfolio planning or implement data-driven variant management, we provide the tools and guide your team through the transformation.
FAQ
Odego combines sound methodological competence in product management with technical implementation – including data analyses, building data analytics infrastructure and genAI solutions. Our consulting not only delivers concepts, but operationally guides teams through transformation – data-driven, structured and practical
Yes, for example with Jungheinrich, where IoT data from over 14,000 deployments flowed into the development of a new forklift generation – with clear competitive advantages. WAS Ambulance Vehicles and Scheuch were also able to achieve decisive progress through modular portfolios and data-driven product management.
-> You can find more practical examples here
Our customers come predominantly from industry – such as mechanical engineering, vehicle technology, plant construction or medical technology. They have in common: complex products, high variant diversity and the desire to strategically control these through structure and data.
The entry usually begins with a sound portfolio analysis. After that, we accompany product management through all phases – from requirements specification definition through architecture modeling to product maintenance. In parallel, we provide technical support, e.g. through dashboards, data preparation or AI-based tools.
The duration depends on the project scope. Initial analyses and evaluations are often possible within a few weeks. The complete support of a product development project or the establishment of digital variant management can span several months – always with concrete added value from the first step.