Jungheinrich: Data-based product management for the rollout of lithium-ion technology

From the first electrically powered forklift truck in 1953 to the first series-produced pallet truck with lithium-ion technology in 2011 – Jungheinrich AG is a pioneer in the electrification of intralogistics. In operationalizing lithium-ion technology in its own portfolio, Jungheinrich relies on data analytics from Odego. After all, gut instict is no longer enough to place the technology in such a broad and complex portfolio in an attractive way for the customer and the company. At the VDMA Product Management Conference on 16th April 2024, in Mainz, Andreas Schiller, Head of the Heavy Counterbalance Trucks segment at Jungheinrich, reports on his experiences in this area. “We have made our product management much more efficient and effective, thanks to the data analyses. Evaluations become reproducible, discussions more objective, decisions become justifiable and remain stable.” An important success factor here: “Just get started – even if the database is not yet at the optimum level. This is how we iteratively developed a basis on which we were able to establish data-based product management.”