{"id":17240,"date":"2026-06-17T15:07:00","date_gmt":"2026-06-17T13:07:00","guid":{"rendered":"https:\/\/dev.odego.de\/?p=17240"},"modified":"2026-06-17T15:07:00","modified_gmt":"2026-06-17T13:07:00","slug":"jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management","status":"publish","type":"post","link":"https:\/\/odego.de\/en\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\/","title":{"rendered":"Jungheinrich: VDMA Magazine reports on IoT data in product management"},"content":{"rendered":"<p>How <strong>IoT data<\/strong> is revolutionizing vehicle definition<\/p>\n<p>14,000 vehicles, over 1 billion data points &#8211; and a clear goal: to develop industrial trucks that really fit the customer&#8217;s application profile.<br \/>Together with&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/jungheinrich-ag\/\">Jungheinrich AG<\/a>, we at Odego have shown what is possible when product development and data analytics go hand in hand. With the help of telematics data and clever clustering algorithms, realistic usage scenarios were created, on the basis of which a completely new generation of reach trucks was developed. <\/p>\n<p>The result?<br \/>\u2714\ufe0f Optimized battery sizes and charging profiles<br \/>\u2714\ufe0f Improved ergonomics for drivers<br \/>\u2714\ufe0f Vehicles that are precisely tailored to actual use<br \/>\ud83d\udc49 And best of all, this data-based development not only saves resources, but also has a direct impact on competitiveness &#8211; for manufacturers and customers alike.<\/p>\n<p>We call this data-based product management.<br \/>Want to know how your company can benefit from real usage data?<\/p>\n<p>-> <a href=\"https:\/\/odego.de\/wp-content\/uploads\/2026\/01\/VDMA-Magazin_Jungheinrich_Out-of-the-box.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here for the detailed article in the VDMA magazine<\/a><\/p>\n<p><a href=\"https:\/\/odego.de\/en\/contact\/\">Contact us<\/a> &#8211; we&#8217;ll show you how to turn data into marketable products.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How IoT data is revolutionizing vehicle definition 14,000 vehicles, over 1 billion data points &#8211; and a clear goal: to develop industrial trucks that really fit the customer&#8217;s application profile.Together with&nbsp;Jungheinrich AG, we at Odego have shown what is possible when product development and data analytics go hand in hand. With the help of telematics&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-17240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IoT data in product management for vehicle development - Odego GmbH<\/title>\n<meta name=\"description\" content=\"IoT data in product management: optimize battery systems and improve ergonomics for better industrial trucks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odego.de\/en\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jungheinrich: VDMA Magazine reports on IoT data in product management\" \/>\n<meta property=\"og:description\" content=\"IoT data in product management: optimize battery systems and improve ergonomics for better industrial trucks\" \/>\n<meta property=\"og:url\" content=\"https:\/\/odego.de\/en\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Odego GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T13:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/odego.de\/wp-content\/uploads\/2026\/01\/010_VOF5752_VDMA_Jungheinrich-scaled-e1750169148458-1030x549-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"szech odego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"szech odego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/odego.de\\\/en\\\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/odego.de\\\/en\\\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\\\/\"},\"author\":{\"name\":\"szech odego\",\"@id\":\"https:\\\/\\\/odego.de\\\/en\\\/#\\\/schema\\\/person\\\/d2386eb27052d9db7611910b09ce1dda\"},\"headline\":\"Jungheinrich: VDMA Magazine reports on IoT data in product management\",\"datePublished\":\"2026-06-17T13:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/odego.de\\\/en\\\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\\\/\"},\"wordCount\":179,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/odego.de\\\/en\\\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/odego.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/010_VOF5752_VDMA_Jungheinrich-scaled-e1750169148458-1030x549-1.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/odego.de\\\/en\\\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/odego.de\\\/en\\\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\\\/\",\"url\":\"https:\\\/\\\/odego.de\\\/en\\\/jungheinrich-vdma-magazine-reports-on-iot-data-in-product-management\\\/\",\"name\":\"IoT data in product management for vehicle development - 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